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DemandJen Weekly Newsletter

Making Complex Sales Simpler

I took a lil break from the newsletter and LinkedIn for a couple weeks. The minute writing starts to feel like a chore, I take a break. Usually a week-long one. If I’m not having fun writing it, you won’t have fun reading it. Hopefully you’ve seen a positive difference in my LinkedIn content this week.

For this week’s newsletter, I’m switching it up a bit.

Usually, I take a cold email submitted by one of my readers and I rewrite it.

This week, I’m sharing a cold email I received and loved. I ended up booking a call with them.

COLD EMAIL AIN’T DEAD.

(PS - Thank you to Devin Reed for this idea. If you’re not subscribed to his newsletter, it’s one of a handful that I read from start to finish. Check it out here :).

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Cold Email Rewrite of the Week:​
Here’s the context.

A few weeks ago, I wrote a satirical LinkedIn post that went viral.

It was a jab at all of the “X is dead” posts.

I claimed that fishing was dead.

A week later, I was checking my email and saw the subject line “pissed off fisherman”. I didn’t recognize the sender, but the subject line was funny + made me think it had something to do with my post, so I opened it. (Remember how I said our readers are selfish? Case in point.)

Here’s the email:

Here’s what I loved.

Subject line. Provoked curiosity. Implied they saw my post. Felt human and personal. Not some generic scrape of a LinkedIn post.

No forced personalization. He didn’t try to make a far-fetched parallel to my fishing post. “Personalization at scale” tech LOVES to do this. I think it’s corny. Our readers aren’t stupid. This felt like a sincere compliment written by a human.

Relevant social proof. Morgan and Dave are two leaders who I follow and respect. They’re also brilliant content creators. Right off the bat - Jason nails the social proof aspect. (I texted Morgan to make sure this was legit - he vouched for it). I get a TON of emails offering similar services to theirs, but this is the only one I can recall that used social proof.

Length/Mobile Friendly. This email looks easy to read. No big chunks of text. Half the battle is getting our readers to read the whole thing. They nailed this. It’s written for a skimmer. I read it on my laptop, but it would’ve looked easy to read on my phone, too.

Clear offer. This company offers a lot of services. They didn’t dump truck them on me. They had a specific idea. They were spot on in hypothesizing which service I might need.

Interest-Based CTA. They didn’t drop their calendar link or ask for or offer times. I asked for the call. If our buyers are interested, they’ll tell us. We don’t have to ask for time. It removes some of the ‘ick’ in a cold email.

PS. It’s cute. It makes me appreciate the person who wrote it. It implies that they put care into writing the email. Is it necessary? No. Does it add a nice touch? I think so.

There’s no one way to write a great cold email.

You might disagree with my take on this one.

But it worked.

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Tactic of the Week: Multi-threading in an Enterprise Deal

Years ago, I closed a deal with a $23B company. Although it was only a $70k decision, there were 50+ stakeholders involved.

But it didn’t close because of what I did.
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It was because of what my champion did.

Here’s what happened + how it taught me to completely rethink the way I approached "multi-threading" in an Enterprise deal. ​

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Where You’ll Find This Week:

I’ll be in Nashville from Wednesday through Thursday to speak on a panel at Ambition’s PEAK Sales Coaching Summit. It’s a 1-day conference with some of my favourite speakers (hello, Doug Landis!). I’ve attended the last 3 years and always walk away with great ideas. Want to come? Tickets are here.

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Rescue Pup of the Week:

Usually, I share one dog from Many Paws Global Rescue here.

But, this small rescue org has taken in 20+ dogs who were displaced by Hurricane Helene and Hurricane Milton.

And they all deserve a spotlight.

You can view them all here.

If you’re not in a position to adopt or foster, please consider making a small donation. These are people who run to help during tragedies. They aren’t paid to do it. They just help when help is needed. Your donations go a long way. Not just financially, but emotionally. It motivates them to keep doing this hard work when they feel our support.
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What'd you think of today's newsletter? Loved it! Meh - it was okay. Not good.

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